Free and Open-Source Software have considerably changed what a computer user can do with his/her computer. But it has even more impacted the Software Industry itself. FS+OSS have introduced an extreme agility that was virtually unknown in big organizations ten years ago. Even if FS and OSS are a potential threat for current software vendors, they are also a tremendous opportunity for optimization and productivity increase. Firefox is the live proof that ENGINEERS (developers, developers, developers !!!-) can develop a product from A to Z. That's entirely new in our world...
- Will software alternatives eventually kill pure proprietary closed software (PPCS) ? I don't think so. In fact I would not bet a single cookie on the final and global victory of software alternatives.
- Will software alternatives make PPCS vendors suffer ? Yes, clearly. In some niches, OSS and FS will succeed.
- Can PPCS vendors react and make OSS and FS developers suffer ? Oh yes they can. But only if they reinvent themselves and fight with new weapons that are not very common in the corporate world : flat and distributed organization, extreme agility, very fast decision process, break the almost hierarchical link between engineering and marketing, no bureaucracy, and so on.
A big army can fight a commando in two different ways :
- massive attack with wide power and forces. It will take a looooot of time to succeed if it ever succeeds. The army will spend far much on this fight than the commando. New commandos can appear and re-ignite the war at any time.
- form itself a commando far more agile and reactive than the whole Big Army. Of course, the structure and officers of the Big Army will shout a lot, think it's stupid, say a small commando is not the solution and this sort of things. Business as usual, nobody ever accepts easily an intruder...
PPCS vendors need commandos. Using a more corporate vocabulary, they need disruptions. They cannot start commandos entirely by themselves because they're total strangers to Commando Culture. They are not trained to think and act that way.To fight OSS and FS projects - competition and choice is good for the user AND the whole industry - PPCS vendors need to hire people able to introduce disruptions, people able to act completely differently, people able to form or join teams that look almost external to the company. And people able to drop all political correctness. Of course, the companies need to be prepared for those new very different hires or they won't stay long...
Opening a parenthesis here, with a few years old true story. The french guy is me, Ryan is not the real name of the other one.
- (everyone's talking) Excuse me, Ryan... I think you know I am French. Are you French ?
- (deep silence around the meeting table) Me ? Not at all ! Why do you ask ?
- Because you act like a French : we absolutely need a decision right now, you are terrified to take one and you form a committee to study - and delay - your problem. (laughs)
We all remember Apple's Think Different. The first time I saw an ad with that title in the streets of Paris, I stopped my motorbike and spent ten minutes just looking at it. I was working for EDF's R&D division at that time, and that was precisely what EDF needed. I even wrote it in an internal strategy note.
Time for big software companies to Act Different. Agility, agility, and only agility. Commando Culture is probably one of the new big keys to success in the Software Industry.
Excerpt from
Yesterday, the Glazmans wanted to drive to Boulogne-sur-Mer and visit the aquarium, 





