Amazon vs. Apple Book Store
I wanted to read Nolan Bushnell last book "Finding the Next Steve Jobs" and I wanted to read it on my iPad, and in English. So I visited your Book Store. I can't buy that book, even if it is available in the US Book Store, because my account is a "french" one.
So I installed the Amazon Kindle app. Visited amazon.com. Bought the book there in 5 seconds.
I think I will buy more and more from there in the future.
Well done Apple.